Meeting to understand your goals: audience, where they are in the sales cycle, and key take-aways
Content gathering, typically interviews
Detailed outline for your team to bless or refine
First draft, written in conversational language with real-world examples
Final copy
Develop white papers, blogs, sucess stories, brochures, articles, tutorials, video scripts, and other technical communications. Click here for a partial list of clients and writing samples.
Gather content by interviewing subject matter experts with technical and business perspectives.
Manage the review process.
Developed product documentation, including user manuals, reference manuals, and self-paced training for encryption-based electronic security solutions for financial institutions.
Developed marketing collateral, including brochures and data sheets.
Wrote press releases.
Authored contributed articles and pitched them to industry journals.
Developed and administered technical training for sales and support personnel.
Managed advertising programs.
Developed user manuals, self-paced training, and reference manuals for clients.
Applied the Instructional Systems Design (ISD) method, which involves conducting a top-down task analysis and developing learning goals at the outset of the project.
Completed more than three dozen manuals for about 20 clients in one year.
Pomona College, Claremont, California
B.A. in Cognitive Psychology